Bauer Hockey and Hockey Canada launch new learn-to-play hockey program across Canada
The First Shift program designed to ease new-to-hockey families into the game.
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TORONTO – October 7, 2014 – Bauer Hockey and Hockey Canada today launched The First Shift, a new learn-to-play hockey program designed to introduce kids and families to the game in a fun, convenient and practical way. Changing the way hockey is offered, The First Shift will be available in 30 markets across Canada and is part of Bauer Hockey’s global Grow the Game initiative to add one million new families to the game by 2022.